GREENZ IN THE CITY
A modern green grocer model
that provides an environmentally responsible and sustainable way for people to have quick and convenient access to fresh, pesticide free, produce in metropolitan areas.
Greenz in the City
is a direct-to-consumer model where vertical farming AgTech (Agriculture Technology) will be utilized to grow produce within easily accessible retail spaces that are typically reserved for convenience stores. This store model will exist in the city as an intersection between a convenience store, a grocery store, and a green grocer stand with fresh produce.
Many consumers today are more health conscious and are suspicious of prepared and processed food often sold in convenience stores. This is why Greenz in the City will offer a healthier range of convenient products: fresh squeezed juice, fresh fruit, salads and eventually a limited selection of healthy locally sourced products such as, kombucha, and boutique snacks, such as vegetable chips or high protein cookies and snacks.
Consumers will also be able to experience the convenience of "Picking and Purchasing" their produce directly from where it is grown, allowing their produce to have more time in their refrigerators.
"A convenience store that sells produce and healthy locally made products!"
Value Proposition
This model will promote healthier lifestyles for consumers on the go.
Each location will be strategically located within areas considered food deserts - where urban populations do not currently have easy access to food, especially healthy food.
Consumers will be able to:
purchase high-quality produce on the go
No synthetic fertilizers
No pests
No pesticides
pick and purchase their produce directly from where it is grown (allowing for an extended shelf-life)
have their produce to juiced for them
purchase healthy snacks on the go
Objectives
1
Be a key provider for clean, affordable, fresh, pesticide free, environmentally conscious, and nutritious produce.
2
Strategically provide an option for people to have easier access to healthy foods in urban and underserved areas. Especially in metropolitan areas with a high percentages of food deserts.
3
Become a go-to convenient resource for produce shoppers within high population areas.
4
Provide fresh produce and quick service healthy eating options.
5
Support sustainable agriculture!
Fight against climate change
Help fight against climate change by playing a part in minimizing the emissions of greenhouse gasses which are due to traditional farming practices, and transportation of produce.
Purpose driven mission
Our mission is to leverage a vertical farming model to provide an environmentally responsible and sustainable way for people to have access to freshly grown and clean produce in metropolitan areas. Our company hopes to work towards addressing food security, food deserts, water wastage, and major health issues associated with diet choices for underserved populations in the retail food space.
INVESTMENT/FUNDING OPPORTUNITIES